This morning, I had the pleasure of speaking at the 3XE Search and Social Media Marketing Conference alongside an incredible panel of experts in digital technology.


I was asked to speak about how I use social media to promote my various business ventures, and to share my tips on how brands can work towards increasing their profile and visibility online to build a more engaged audience.


It’s a full day event held at the Croke Park Conference Centre, and features some really interesting topics for anyone working in the tech field. 

unnamed-4My talk was entitled Digital Marketing in the Social Media Age: How to Build Your Brand Online, and some of the points of discussion included:

  • What is your message?
  • How to get your message out there?
  • The Five Cs: Content, Consistency, Creativity, Clarity and Community.
  • Finding the balance: Business v personal content.
  • Brand partnerships: The importance of social media.
  • Using social media to direct traffic to your website.
  • The ethics of social media: transparency and responsibility.
  • Dealing with trolls and negativity on social media.                                                                                                                                                                                                                                                                                                         If you would like to read the full list of talking points in my presentation, please click this link: 3XE Presentation

unnamed-5I typically left it until late last night to choose something wear… nothing new there! As I wanted to be warm (those big conference rooms can be air conditioned and chilly) and in something comfy enough to walk around on stage in, I chose this full red prom skirt from ASOS (€40)..


I’m not quite ready to commit to black tights for the winter months ahead! So instead I wore these black over-the-knee boots under the skirt (€40)


My top is one of the Zara basic sweaters (€19.95), which I seem to own in almost every colour. I really like their fit and chic button details, plus they’re fine enough to wear tucked into skirts as I did 🙂


I love the range of chokers from Inkspo at the moment as they’re inexpensive yet stylish, and really help to bring a simple outfit to life. Today I wore their Ariana Choker (€12.67), which is sold out online at the moment, but I also have their Bella Choker (€14.49), which is just as gorgeous!