There’s no denying that we’re spoilt for choice when it comes to fabric materials for trousers. When it comes to casual wear, there isn’t much that can rival denim jeans. They are easy to buy and available in a vast choice of sizes, colours, and styles.


But, have you ever wondered why denim jeans are still so popular these days, especially as they’ve been around since the late 19th century? Let’s take a look at what makes them so popular and why they should take pride of place in your wardrobe:



Denim jeans are strong and durable


Back in the 1800s, denim jeans were initially made for and sold to gold prospectors. As you might imagine, prospecting for gold was a difficult task and one that wasn’t for the faint of heart.


In those days, people needed clothing that was strong enough to face all kinds of abuse during their search for gold! As a result, an entrepreneur that went by the name of Levi Strauss invented a sturdier pair of trousers – the forerunner to today’s trendy denim jeans.


Today’s denim jeans aren’t too dissimilar to the ones worn by gold prospectors back in the 19th century. They are still as strong and durable as the ones first created by Levi Strauss. But, the main difference is they’re available in a vast range of colour and style options!


Denim jeans go with just about anything


One of the best things about denim jeans is how you can wear then with virtually any other types of clothing! They have a simple yet stylish design and will go with any colour of garments.



It doesn’t matter whether you need a casual or semi-formal look. Denim jeans are one of the most effortless garments to match, and you can pull off any particular style you desire. Plus, it’s worth bearing in mind that there are variations to the ‘typical’ style of boot-cut standard denim jeans. For instance, brands like Needles do a pair of knee-length ones with cropped legs. And retailers like Next sell “ultra flex” stretchy jeans.


Denim jeans age well


We all have a ‘favourite’ item of clothing that we often wear or have owned for some time. The sad truth about clothing is that some garments don’t age particularly well! The more you wash an item, the higher the chance of colour fading. Also, some fabrics tend to weaken the more times it gets washed or worn. Sure, the answer might be never to wash your clothes or only wear them once a year. But, neither idea is viable, practical, or makes any sense! That’s why even those of us that seldom sport the latest trendy articles of clothing still have to buy lots of clothes every year.


But, one exception to all that are denim jeans believe it or not! An interesting fact to note about denim is that you can wash them loads, and they still retain the same shape.


Colour fade might be an issue on some pairs of jeans, but that’s usually down to the type of dye used in the manufacturing process. Of course, some denim jeans actually look better the more ‘worn’ they look. Regardless of colour fade, one thing you will have to agree with is that denim jeans age well. When you think about it, you’ll probably conclude that denim jeans are the least purchased items in your wardrobe because they last so long and always look so great!


Denim jeans are available in many sizes and styles


Another fact that virtually everyone will agree with is that you can buy denim jeans in a plethora of sizes and styles. Traditionally, denim jeans were available to purchase in the standard blue colour and with a “boot” cut. Nowadays, you can buy denim jeans in all kinds of colours. What’s more, they can get purchased in a variety of sizes, so it doesn’t matter if you are tall or grand – there’s a pair of denim jeans out there that will fit you well!


And when it comes to styles, you don’t have to stick with standard boot cut fitments. Today, you can buy skinny style ones that are figure-hugging, flares (bell-bottoms) if you are a child of the 1970s, or even tapered if that’s your preferred style.


Denim jeans get worn by celebrities


Because of their popularity in the fashion world, it should come as no surprise that denim jeans get worn by celebrities and well-known people. Certain brands have an almost cult following if people buy them because their favourite stars wear them too!